Haagen-Dazs

Haagen-Dazs asked us to create some social posts for their new low-calorie ice cream. We came up with Haagen-Yaazs, a campaign that inspired consumers to pick up an ice cream that is totally guilt-free, “say yaazs to ice cream.” Unfortunately, they had nearly no budget for production. We decided that Haagen-Yaazs was too good an idea to let it not happen. Therefore, I offered to make the animations in-house and shot the stop-frame myself with a small team in one of our meeting rooms.