Freddie faulks CV

SKILL SET

  • Proficiency in Adobe Creative Suite

  • Strong conceptual skills across ATL, BTL, FMCG, design, social, experiential, fashion

  • Experience managing design and workflow to deadlines

  • Client-facing presentations as well as internal sell in

  • Deck building and design

  • Experienced in working in teams (art director and copywriter) as well as working solo on projects

  • Ability to take direction on board and listen to feedback, applying it to the job at hand

  • Time and project management skills, ensuring deadlines are met

  • Attention to detail when reviewing work for sign off

  • Confident at scamping and mac visuals

  • On-set skills with a photography background, good knowledge of lighting set ups and photographic practices

  • On set experience both still and video

TROUBLE MAKER 2022-

Creative/Art Director

Outline:

Trouble Maker is a social first agency, so it gave me a totally new way of looking at creating a campaign, whether it was TVC OOH or experiential we would always think through the filter of how this would work on social. TM also gave me the amazing opportunity to head up the companies exploration into the world of A.I. and how we could work it into our work stream. TM totally changed my perspective on advertising and what is possible, I’ve created some of my favourite work here.

Responsibilities:

  • Creating concepts and developing them from idea to scamp/ storyboard through the full production and shoot.

  • Alongside general creative work, I also had to help with signing off projects before they went live and overseeing designs

  • Had the amazing opportunity to mentor and guide junior members of the team

  • I headed up Trouble makers A.I. offering exploring how we could implement it into our work stream and how we can sell this new tech into clients. this included learning to code stable warp diffusion, control nets in Python and the more simple tools such as Mid Journey, chat GPT etc.

Twelve 2021-2022

Creative/Art Director

Outline:

At twelve I had the chance to work with a wide range of clients including Madame Tussauds, Cineworld, and Hurtigruten. I had the chance to really enter the world of ATL and experienced pitching on bigger ATL work. My main achievement at Twelve was managing to art direct and direct the shoot of two Madame Tussauds shoots remotely.

Responsibilities:

  • Creating concepts and developing them from idea to scamp to design and in some cases also directing photoshoots.

  • Alongside general creative work, I also had to help with signing off projects before they went live and giving guidance to Designers.

N2O 2021

Creative/Art Director

Outline:

AT N2O I am working as a conceptual art director, I have gained experience in managing projects and briefing designers and illustrators. I have worked across a few large projects and pitches such as helping to create and art direct the Coca-Cola all points east festival stand and also helping win the toppo chicco pitch.

Responsibilities:

  • Managing and directing illustrators to visualise my ideas. Making sure they stayed within brand guidelines and kept to the brief. I am also responsible for managing projects and making sure they are delivered on time.

  • Along with managing and directing I am also working on concept designing and art directing.

Wasserman 2021

Creative/Art Director

Outline:

I started at Wasserman freelance for one month and was then put on to a 2 month fixed contract. While at Wasserman I worked on brands such as UEFA, Footlocker, and Mini. I mainly worked on social and digital work but I also worked on a big experiential pitch for the launch of Mini electric.

Responsibilities:

  • My main responsibilities at Wasserman were driving the initial conceptual thinking and art direction of projects while assisting the Creative Director.

Haygarth Omnicom Group 2017-2020

Junior Creative/Art Director

Outline:

I joined Haygarth back in 2017 and enjoyed working my way up and gaining responsibilities. I worked on every type of brief imaginable, from global giants to quirky German gardening brands. I became part of the tightly knit culture and even took on the responsibility of welcoming new hires and interns to the creative team

Responsibilities:

• Interpreting briefs and crafting them into art direction and concepts. Creating a seamless transition from strategy through to graphic design.

• Project assistant to creative director - here I had to support the team with all and any creative tasks that might be needed. This ranged from photography to graphic design.

• Helping manage the grad and intern scheme, helping organize and answer any questions they had, and also helping them crack briefs.

Internship at Springetts 2017

Outline:

Returning to the creative world I was able to properly express myself while at Springetts and fully embraced my artistic abilities on conceptual projects, while still meeting briefs and deadlines.

Responsibilities:

• Conceptual graphic designer for clients/projects such as The Happy Egg co. and GU.

Matthew Cox Antiques & Cox of London: 2016-2017

Outline:

At Matthew Cox, I worked in a very, very small team, and as such, I was always entrusted with a huge amount of responsibility. I was their in-house photographer but also helped with restoring the antiques themselves.

Responsibilities:

• In-house photographer, which was a new creative challenge for me, not having worked with antiques before.

• Antique restorer, which included colour matching paint, joinery, sculpture, and weathering.

Internship at BPG publishing: 2015 -16

Outline:

Formative work experience for me outside a media or creative agency, with a small well-regarded publishing group that deals with mainly small, country-focused magazines.

Responsibilities:

• In-house graphic designer.

Internship at Bauer media 2015

Outline: At Bauer, I had my first taste of working as a graphic designer and photographer within a fast-paced team environment. I not only worked full-time as a graphic designer but also found time to fit in editorial photography work and occasionally assisting the in-house photographer.

Responsibilities:

• Graphic designer creating layouts for multiple magazines.

• Editorial work, and writing small bits of content.

• In-house photographer making use of both my formal training and natural creative eye.

Education and Training:

• Content creators’ course (Distinction) 2018: Here I learned how to edit video, getting experience with tools like Premiere Pro and After effects.

• Foundation Year in Art and Design (Distinction) 2015: Learning multiple disciplines, such as oil painting, sculpture, photography (both digital and analog), life drawing, and much more.

• Diploma in Art and Design (PPM) 2013-2014: Learning photography and fine art.

• GCSEs all A-C: Art, History, Triple Science, Food Tech, Maths, English.

Select Clients

Stella Artois / Disney / Warner Bros / Coca-Cola / Skittles / Chambord / Vodafone / Ferrero Rocher / Amstel / Schweppes / Aperol / Clarins / Heinz / Gardena / Haagen-Dasz / Jack Daniel’s / Sony / Miller / SC Johnson / Kiwi / Audeley / Larabar / La Rosche Posay / Tate & Lyle / Heineken / HP / L’oreal / MTD / Pukka Pies / Samsung / Brown Forman / Baby Bel / Boursin / Campari / Diagio / Now TV / Autan / Mr Muscle / Peroni / Ferrari / ID mobile

Awards

Creative shootout finalist 2019

IPM

Popie

Drum

Campaign Ad of the Week

JOAN CROWLEY CV

Skill set

  • Conceptual thinker with experience in creating and developing big ideas that work for 360 campaigns

  • Copywriting and tailoring messaging across OOH, social, digital, POS

  • Script writing for TVC and social

  • Storytelling

  • Working with designers, directors, editors, photographers, illustrators to ensure the highest quality in pre- and post-production stages

  • Time and project management, making sure deadlines are met and maintaining productive workflows

  • Confident presenter, both internal and client-facing, experienced at selling in ideas and scoping areas for further account growth

  • Ability to take on and apply feedback from creative directors and the wider team to make the work the best it can be

  • Deck building and structure

  • Experience in marketing and creative strategy, and a keenness to understand the wider picture

  • On set experience both still and video

Trouble Maker 2022-

CREATIVE/COPYWRITER

Outline:

I started at Trouble Maker as a creative strategist, but quickly realised the conceptual creative and copywriting element of that title was the bit that got me going. So I changed my job role and was quickly thrown in the deep end as the only copywriter in the agency. My first project as a creative copywriter was the 360 launch campaign of Peroni Nastro Azzurro Stile Capri. It was a real sink or swim situation, but I swam and found the whole experience so rewarding. It’s been amazing working for TM as I’ve seen the power of strategy, creative and media all working in complete synergy and have had the chance to feed into some truly amazing work. I’ve been able to see projects through from the strategic beginning all the way to creative and media execution.

Responsibilities:

  • Signing off copy across Peroni Nastro Azzurro, Asahi Super Dry, ID Mobile

  • Copywriting and scriptwriting across clients in FMCG, telecoms and beauty

  • Creating concepts and developing them from pitch to post-production

  • Maintain and/or update the TOV for various premium brands across FMCG, telecoms and beauty

  • Taking lead on projects and being the final creative sign-off in post-production stages

  • Pitching for new clients and for new areas of business on existing accounts

  • Part of the agency social committee, helping to make the office an enjoyable place to work

Curated 2019-2021

SENIOR CONTENT STRATEGIST

I was a senior content strategist at Curated for the best part of 3 years.

Managing and executing digital strategies for client accounts and projects:
– Using data-led insights to deliver audience-first digital strategies for multiple brands
– Research and data analysis to define strategies using various tools and data sets
– Devising digital strategies, managing them from ideation to implementation, including cross-channel strategy (particularly Social, PR and PPC channels)
– Reporting on performance and adjusting accordingly (during and post-campaign)
– Editorial content production (briefing, writing, editing)
– Communication with clients, colleagues, agencies, freelancers and any other relevant stakeholders
– UX strategy consultation
– Time monitoring (ensuring projects stay on track and on budget)

Supporting the Content Leads
– Work delegation
– Support managing other members of the team

Product suite expansion and development
– Create new products (primarily research and insights)
– Develop existing product suite

New business scoping and pitch presentations
– Business proposal support
– Pitch deck creation/support (depending on necessity)
– Assessing briefs and brands

Advantage publishing 2018-2019

Sub EDITOR

Outline:

Internship progressing to a paid position within the first week.
Involvement with two publications: The Brewery Manual and The Beer Writers Yearbook.
Sub-editing copy, directories and articles
Liaising with clients, suppliers and contributors to both publications
Liaising with the editor, designer and head researcher to ensure articles adhere to both publications’ style and tone.

Sheengate publishing 2018

EDITORIAL INTERN

Sub-editing press releases and articles for The Landscaper magazine.
Writing headlines and stand firsts
Re-writing and cutting articles sent to the magazine by press agencies.
Liasing with the editor and the editorial team to ensure articles adhere to the magazine’s style and tone.
Some social media work focussing on engagement via Twitter and Facebook.

Education and Training:

Middlesex University BA Dance Performance - 1st Class Honours

University of the Arts London Foundation Diploma Fine Arts - Merit