GARDENA heart beat

Together with Gardena GmbH we understood the needs of passionate gardeners and how important their garden is to them. So, we injected that brand ethos into the repositioning of GARDENA’s battery-powered range by showing how these tools have been designed to carefully help gardeners turn their gardens into expressions of art. This platform allowed us to talk about the functional elements of the range – its reliability and efficiency – while always underpinning the functional elements with the emotional benefit to gardeners.