PERONI STILE CAPRI 360 global launch

Peroni Nastro Azzurro Stile Capri was their biggest NPD in over a decade, launched to recruit younger drinkers (who were rejecting PNA) to the brand.

So it was kind of a big brief.

It’s rough out here for younger generations. With work/life/online fatigue increasing everywhere, they need a break, but they know they can’t be on holiday all the time. So we showed how a sip of Stile Capri unlocks your holiday self, wherever you are… 

Starting with our brand platform The Taste That Takes You There, we created a 360 campaign that brought a fresh feel to an established premium brand. And made people laugh a bit too. 

The TVC and social films made you think you were watching the love child of a perfume and Peroni ad: beautiful people in the beautiful Amalfi drinking beautiful Peroni – then plonked you right back into the reality of a mundane setting that could have been anywhere. 

The OOH took us on a bit more of a surrealist route, with the product’s neck label transforming into beach towels and swimming pools for tiny people.