DOJO EXCEL TAKEOVER
After winning a separate pitch for DOJO (a new and fast growing payment device company), they came to us with a different challenge: they had two weeks to turn around an OOH takeover of the ExCel centre during their biggest conference of the year.
Below are some shots of our Break Free From the Counter campaign in the wild. including a super wide station takeover that took you on a journey of the full use case of a DOJO device using the full span of a 36-meter billboard.
We also really loved this script inspired by The Bear from the pitch. Having played exclusively in bland B2B advertorial, they wanted to make a B2C-style TV ad that would explain all their benefits with the campaign line ‘Take the Floor’.
Dojo’s product - the Dojo Pocket - felt like it was made to be inserted into an episode of The Bear, so we wrote a deleted scene for them where Sydney would try and bring it to The Beef. This script was a bit of balls to the wall thinking, to show what could be if money was unlimited…
